Daniel Birnbaum has served as chief executive officer of SodaStream International Ltd. and of the Soda Club Group at Soda-Club Enterprises NV since 2007. From 2003 to 2006, he served as general manager of Nike Israel. Previously he served as a founding member of Nuvisio Corporation and of Pillsbury Israel. A graduate of Hebrew University and Harvard Business School, Birnbaum held senior positions at Pillsbury International and at Procter & Gamble.