The Jerusalem Center for Security and Foreign Affairs (JCFA) launched on November 17, 2025, a new strategic campaign in Persian, directed at the Iranian public — with an emphasis on the younger generation — aiming to strengthen direct communication channels with Iranian citizens, expose the disinformation mechanisms of the Ayatollah regime, and encourage dialogue about freedom, human rights, and government corruption.
This is the first initiative of its kind led by an Israeli research institute and conducted entirely in Persian.
The initiative is led by Aviram Bellaishe, JCFA’s Vice President and Head of the Awareness and Influence Division. It stems from the significant conceptual shift in Israel since October 7, 2023, alongside Iran’s increasing efforts to harm Israel both in physical and cognitive domains. As part of the initiative, weekly Persian-language messages, short videos, and podcasts will be produced.
The content will be hosted by Sogand Fakheri, an Iranian-born actress (known for her role in the TV series Tehran), who brings a direct personal and cultural connection to the target audience. Sogand currently serves as an Iran analyst at the JCFA.
The first video, produced and shared on social media, tells the story of Hanieh Shariat, a taekwondo coach and fighter who recently made headlines in Iran. Shariat was arrested by the regime’s security forces after training without a hijab, and her accounts were deleted from the internet. Fakheri shares her own life story, reflecting on the gap between civilian reality and the regime’s restrictions, and on the meaning of true freedom:
“Facing people is easy; confronting the truth is harder.”
The video ends with a direct message to Iran’s young women:
“Keep moving. Your body, your voice, and your dreams belong to you. No one can extinguish your light.”
Strengthening the Iran Desk
In parallel with the launch of the campaign, the JCFA is pleased to announce the addition of Ella Rosenberg to its Iran team. Rosenberg, a leading expert on Iran’s economy, international sanctions, and counter-terrorism financing, will spearhead efforts to identify and expose weaknesses in the global sanctions framework and to promote international legal and regulatory measures targeting the Iranian regime.
Rosenberg brings with her a rich background, having served as a director at the Manufacturers’ Association of Israel, a member of three Knesset committees (Economy; Subcommittee on High-Tech; and Science and Technology), and a member of Forum Dvorah. She holds a bachelor’s degree in European Law from Maastricht University and a master’s degree in Maritime and Company Law from Erasmus University Rotterdam. Among other roles, she has served as Erasmus University’s representative in Israel and is a member of the Expert Witness Institute in the United Kingdom.
Bellaishe explained the initiative:
“Awareness means speaking to both the enemy and the ally in their own language. We have moved from defense to offense — by exposing the regime’s disinformation mechanisms and extending a direct hand to the life-seeking Iranian people, in their language and within their culture.”
